A Ninja Turtles fail

The building up the new TEENAGE MUTANT NINJA TURTLES film has been hotter than a pepper sprout in Texas.. Megan Fox, with her thumbs, has been busy talking to COMIC CON attendees about her role, and Bigfoot.. the posters are everywhere.. the new style Ninja Turtles action figures are everywhere, too..

The American release of the film is August 8..
The Australian release is September 11.. which makes the next part of this story even more awkward..

PARAMOUNT PICTURES AUSTRALIA went and did this: They tweeted an image of a burning skyscraper with the Turtles jumping from it, along with this: "Check out the official poster for #TMNT in cinemas September 11"..

Yikes!! Stop the presses... Cowabunga ..

What were they thinking?

The less than tactful image was in social media circles for quite some time, in Internet time, before people snapped back and stormed the virtual servers where the poster was being replicated.

Apologies ensued..

Paramount said in a statement, post feeding frenzy on Twitter:

We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia. Combining that image and date was a mistake. We intended no offence and have taken immediate action to discontinue its use.

Oh, and yes: The Tweet got deleted..

But the poster will live in infamy..