.. The family film secured $70 mil this weekend.. the audiences were primary women and primary families--66% for each category, respectively..
The horror film IT FOLLOWS got $40,000 or so per theater.. the tiny release will expand experts don't see it expanding past 200 theaters but with this little film that could, who knows
Families and horror fans both happy with a weekend box..
Notbbad, Hollywood.. March madness.
