The summer box office was once the prized possession of movie gold.. They never won Oscars, but they won cold hard cash. This year there were two amazing outstanding films and a few honorable mentions–ENDGAME and SPIDER-MAN FAR FROM HOME and MIDSOMMAR come to mind..
But the summer heat may be colder than we thought..
Todd McCarty writes this in the HOLLYWOOD REPORTER,
From the evidence of this summer, there’s a paralyzing lack of creativity accompanying a growing awareness that many of the blockbuster franchises that have defined the past decade or so are either officially done for or on the wane. No wonder audiences are looking elsewhere for their audiovisual enthusiasms.
As a lifelong film freak, as we were once called, and big-screen loyalist, I take no pleasure in saying this. A decent-enough Cannes this year sustained the notion that vibrant and ambitious films are still being made in various parts of the world, and we’re all aware that lots of the serious — and seriously entertaining — work being done now turns up on small rather than big screens. Still, the lack of imagination and daring displayed by what comes out of “Hollywood” feels both risk-averse and heavily corporate, at a time when the number of “major” studios is being whittled away. And other than for Disney, the idea that a film studio should have an identity is gone with the wind.
I am starting to realize that news repeats.. that information regurgitates. I recall tons of articles from the previous two decades of online world reporting where this very notion has been repeated. Over and over again.
Some movies suck..
Some imaginations are not creative.
But in the end, it’s the way it is..
And quite frankly in a world where movies were supposed to be dead, MARVEL sure had a great summer break…
So we have been there, done it, and bought the T-SHIRT. And sometimes see movies a second time, even in summers when we are told they are all awful.
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